Created on 24 March, 2023News • 288 views • 5 minutes read

Link in bios are clickable URLs that can be added to the profile section of social media platforms.



Link in bios are clickable URLs that can be added to the profile section of social media platforms. They are usually used to direct your followers to published articles, personal websites, online stores, or sales funnels.

While a domain is the address of a particular website, a link in bio specifically refers to a URL present on the profile of a social media account.

Link in bios originally began with social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. It has since grown to offer more links and provide an opportunity for social media users to convert their followers into paying customers. Bio link pages have helped celebrities, large organizations, online businesses, and independent creators to be able to gather new leads, build stronger customer relationships, and sell products and services.

On social media platforms such as Facebook and Twitter, it might be enough to just add the link leading to the homepage of your website, since you can include links to products, content, or pages in your posts. But this is not the case with Instagram. Only accounts with more than 10,000 followers can share links via Stories. Therefore, those with a smaller following have to make use of the link in bio to direct their followers to content or product pages.

The link in bio feature on Instagram can be limiting when you want to showcase multiple products, pages, and posts. Thankfully, there are link in bio tools that will allow you to compile these links and share them as a single URL. This leads to a custom landing page containing all the important links you want to share. The custom landing page can be referred to as a "Bio Link Page."


Why Should You Use a Bio Link Page?

Using a bio link page helps to improve the user experience since they can easily get access to all the important links on a single page. It also increases the number of leads and traffic you get from your social media platform.

By making use of a bio link page, businesses can also highlight product collections, sales, news articles, and more in their posts while providing links to individual content.


Link in Bio Tools

Instagram is a great platform for boosting your brand’s online presence, connecting with your audience, and making sales. However, you can only add one link to direct your followers there.

If you want to share links to multiple products and pages, you can use the link in your bio. These tools allow you to build a bio link page that contains all the links you want to share with your audience. So, you can simply add the URL of the bio link page to your profile.

Five of the most common link in bio tools are:

  1. Linktree: Linktree is the most popular link in bio tool. It basically converts your link into a landing page that features clickable buttons leading to your content. It also lets you add links to collections, product pages, downloads, videos, email signups, etc. You can use Linktree to collect payments, and it integrates with tools like Facebook, Google Sheets, and Mailchimp.
  2. Shorby: Shorby allows you to create mini landing pages for your social media bios. It has an excellent mobile experience, which makes viewing from phones and tablets easy. You can add links to chat so that visitors can contact you easily. It also provides basic analytics for clicks.
  3. Lnk.Bio: Lnk.Bio is a great tool as it allows you to add an unlimited number of links, even while using the free plan. With the paid plan, you can create custom URLs, and schedule links.
  4. Milkshake App: Instead of just creating a list of links, Milkshake lets you build a customizable website that is easy to use on mobile devices. This platform can be used to introduce your brand, promote products or services, and share podcasts, blog posts, and YouTube videos.
  5. Campsite: Campsite lets you create a simple bio link page in just five minutes. It has an intuitive interface with plenty of customization options, and advanced analytics.



A simple tactic to drive more traffic to your website is to use a responsive website. A responsive website is one that is designed to adapt automatically from the desktop version to provide an equally good user experience on smartphones and tablets. This allows the website to automatically resize itself according to screen size.

In order to boost your brand's image online, it is important to have a website. However, it is frustrating and inconvenient to have a website that is designed for laptops and desktops only. It would mean that you have to constantly scroll from one end to another to read the content,

But visitors usually judge a website within seconds of opening it, so you should risk any inconvenience for those trying to access your site via mobile devices. Moreover, mobile web traffic accounts for more than 51% of total web traffic. Since more than half of your potential visitors are using smartphones and tablets, you must ensure that your website can adapt to multiple browsing devices, including smartphones, tables, desktops, and laptops.


How Does a Responsive Website Work?

Responsive websites rely on fluid grids. So, they use proportion-based grids instead of pixels to re-arrange design elements and website content.

The sizes of media files are also relative to the screen size of the device. This allows an image to stay in its column or relative design element. First, the webpage detects the device that it is being viewed on and then adjusts to match the size accordingly. This allows users to get a more tailored experience.


Why Should You Use a Responsive Website?

Responsive websites mean that web designers and developers do not have to create websites for every single device in existence. Some of the benefits include:

  1. Responsive websites have higher rankings in Google search results and increased organic traffic.
  2. Using a responsive website allows you to reach more consumers.
  3. It helps to engage your visitors more and increase your conversion rate.
  4. Allows you to save time and money that would have been spent designing two websites.


How to Design a Successful Responsive Website

Responsive websites adjust to the user’s device, so they generally do most of the work. However, there are some practices that can help your website become more successful. They include:

  • Testing the website prototype on different devices and browsers.
  • Ensuring that the content is easy to scan.
  • Using intuitive navigation menus.
  • Adding internal search bar will engage visitors and keep them on your website.
  • Making use of Call-To-Action buttons (CTAs).

Useful Links:

Lenlinks.co - Bio Links, Vcard, QR Codes and much more